{"id":12743,"date":"2025-12-04T15:38:00","date_gmt":"2025-12-04T15:38:00","guid":{"rendered":"https:\/\/www.hexpol.com\/rubber\/?p=12743"},"modified":"2025-12-04T15:39:09","modified_gmt":"2025-12-04T15:39:09","slug":"aligned-under-the-hexpol-brand","status":"publish","type":"post","link":"https:\/\/www.hexpol.com\/rubber\/aligned-under-the-hexpol-brand\/","title":{"rendered":"Aligned Under The HEXPOL Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12743\" class=\"elementor elementor-12743\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b09fd60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b09fd60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a299db\" data-id=\"0a299db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a14a17c elementor-widget elementor-widget-heading\" data-id=\"a14a17c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HEXPOL Rubber Compounding in Europe Announces Unified Branding Across European Production Sites<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f857be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f857be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f55553\" data-id=\"9f55553\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff7981f elementor-widget elementor-widget-text-editor\" data-id=\"ff7981f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HEXPOL Rubber Compounding announced a significant step toward strengthening its global identity by renaming 9 of its production sites across Europe and Turkey to operate under a single, unified brand name. This strategic move reflects the company\u2019s commitment to consistency, transparency, and customer trust across all markets.<\/p><p>The respective sites that are in Italy, Spain, Poland, UK and Turkey had been acquired by HEXPOL in the recent years.<\/p><p>While MESGO, Unica, Berwin, Vicom and Kabkom are well known company brands in their respective local markets, operating under the HEXPOL logo will have several benefits.<\/p><p>The rebranding initiative will ensure that all European facilities share the same corporate identity, reinforcing HEXPOL\u2019s position as preferred solution provider for rubber compounds. By aligning under one brand, HEXPOL aims to simplify communication, enhance brand recognition, and deliver a seamless experience for customers and partners while keeping the local organizations and their typical working culture. \u00a0\u00a0\u00a0\u00a0\u00a0<\/p><p><strong>\u201cThe name change will reduce the complexity of managing different company brands. It is more than a name update\u2014it\u2019s about creating a unified presence that reflects our shared values and vision,\u201d<\/strong> said Ralph Wolkener, President Rubber Compounding Europe and Asia at HEXPOL. <strong>\u201cOur customers will benefit from greater clarity and confidence in the quality and reliability they expect from us.\u201d<\/strong><\/p><p>The transition is aimed to be completed by year end 2025, with all nine sites and five brands adopting the HEXPOL company name. Operations, services, and customer support will remain uninterrupted during this process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d53317 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d53317\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b66e1f\" data-id=\"6b66e1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80bbf7e elementor-widget elementor-widget-image\" data-id=\"80bbf7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" data-src=\"https:\/\/www.hexpol.com\/rubber\/wp-content\/uploads\/sites\/28\/2025\/12\/HEXPOL-Rebranding_2025-11-1024x683.png\" class=\"attachment-large size-large wp-image-12744 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.hexpol.com\/rubber\/wp-content\/uploads\/sites\/28\/2025\/12\/HEXPOL-Rebranding_2025-11-1024x683.png 1024w, https:\/\/www.hexpol.com\/rubber\/wp-content\/uploads\/sites\/28\/2025\/12\/HEXPOL-Rebranding_2025-11-300x200.png 300w, https:\/\/www.hexpol.com\/rubber\/wp-content\/uploads\/sites\/28\/2025\/12\/HEXPOL-Rebranding_2025-11-768x512.png 768w, https:\/\/www.hexpol.com\/rubber\/wp-content\/uploads\/sites\/28\/2025\/12\/HEXPOL-Rebranding_2025-11.png 1093w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HEXPOL Rubber Compounding in Europe Announces Unified Branding Across European Production Sites HEXPOL Rubber Compounding announced a significant step toward strengthening its global identity by renaming 9 of its production sites across Europe and Turkey to operate under a single, unified brand name. This strategic move reflects the company\u2019s commitment to consistency, transparency, and customer [&hellip;]<\/p>\n","protected":false},"author":104,"featured_media":12399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"wds_primary_markets":0,"wds_primary_product-areas":0,"footnotes":""},"categories":[55],"tags":[],"markets":[],"product-brands":[],"product-areas":[42],"industries":[],"class_list":["post-12743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","product-areas-rubber-compounding"],"_links":{"self":[{"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/posts\/12743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/comments?post=12743"}],"version-history":[{"count":0,"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/posts\/12743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/media\/12399"}],"wp:attachment":[{"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/media?parent=12743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/categories?post=12743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/tags?post=12743"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/markets?post=12743"},{"taxonomy":"product-brands","embeddable":true,"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/product-brands?post=12743"},{"taxonomy":"product-areas","embeddable":true,"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/product-areas?post=12743"},{"taxonomy":"industries","embeddable":true,"href":"https:\/\/www.hexpol.com\/rubber\/wp-json\/wp\/v2\/industries?post=12743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}