HEXPOL TPE present global branding strategy at K2016
International TPE compounding group, HEXPOL TPE, will use the K2016 exhibition as a platform to present their new global branding strategy. They will announce a restructuring of their TPE product brands and the re-naming of each of their European sites to HEXPOL TPE. The changes are being made to support their global expansion and create a more cohesive portfolio for customers.
HEXPOL TPE currently operates three companies in Europe; ELASTO Sweden, ELASTO UK and Müller Kunststoffe in Germany, supported by sales offices in France and Belgium. As part of the branding strategy each of these sites will be re-named to HEXPOL TPE. Alongside their European sites, HEXPOL TPE also operates production, R&D and sales in China and is developing their North American capabilities, both of which are also marketed under the HEXPOL TPE name.
Carsten Rüter, president technology for HEXPOL Compounding, commented, “The HEXPOL TPE businesses have been on an exciting journey over the past few years. We’ve grown through acquisitions and organic growth, we’ve invested in our production capacities and technical capabilities and we’ve challenged ourselves to deliver even more value, polymer know-how and application expertise. We believe the new branding strategy is a natural next step in our evolution and will help to demonstrate the advanced TPE solutions and global support we can offer our customers”.
The group will also be restructuring their TPE product brands with the aim to create a more cohesive portfolio. For existing customers nothing will change, but for new developments and projects the group will be consolidating the Dryflex, Lifoflex and Lifoprene product ranges under the Dryflex name. Their TPE portfolio will then comprise of three distinct product families:
- DRYFLEX : TPEs for consumer, automotive, packaging, industrial and construction applications.
- MEDIPRENE : TPEs for medical device and pharmaceutical industries.
- EPSEAL : TPEs for food and beverage sealing systems.
The group’s German operation will continue to offer a number of complementary compounds including soft PVC, cork compounds and masterbatch.
Ralph Wolkener, president Europe and Asia for HEXPOL Compounding added “We know that our success is built on customer partnerships, so it’s important to us that we continue to offer close local connections, with fast personal support. At the same time, we also want to show that we are global in our capabilities, with an international team of polymer experts and world-class operations in Europe, Asia and North America. HEXPOL has a core belief in being the easiest company to do business with, we think these changes will support this message and offer greater clarity and consistency for our customers”.
“We will be informing our customers and supply partners over the coming months and will make the official change to the legal entity names from 01 January 2017”.
HEXPOL TPE is a global polymer compounding group specialising in Thermoplastic Elastomers (TPE) for key industries such as consumer, medical, packaging, automotive and construction. Driven by a core belief in being the easiest company to do business with, HEXPOL TPE is dedicated to delivering a trusted combination of application know-how, R&D, production capabilities and comprehensive technical services. As part of the HEXPOL group of companies, we share an extensive global footprint covering EU, Asia-Pacific and North America, enabling us to support our customers worldwide.